This post was inspired by seeing a bad example of ‘parroting’ in a major Australian commercial TV news last night. It was in one of the major first break stories too. Maybe the story/package came in late from interstate – but in my opinion, the parroting should have and could have been avoided.
Basically, ‘parroting’ is bad repetition and it can happen in the intro/package transition and in the grab set-up/grab transition. The media industry term is called ‘parroting’ as a derogatory term for the way parrots repeat what people say – word for word.
It applies to radio reports too.
In the story that inspired this post – the last words of the reader intro were:
…the search for answers
the first words from the reporter package were:
The search for answers…
Even with late-breaking stories or stories ‘in late and up early’ in the bulletin, news…
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