This post was inspired by seeing stories grouped together.
You’ll note the repeated ‘No. 1 thing’ technique that often hooks readers into wanting to read the story.
Now that IS an effective heading or headline technique that can draw in readers. However, in my professional opinion, grouping stories with the same type of headline too close together draws attention to the ‘device’ and lessens its effectiveness.
You’ll also note (above) the repetition of the ‘cheap’ angle – which, once again, is effective in itself but too obvious when you see the two stories being places alongside each other.
The same principle applies when using ‘hooking’ techniques when writing ‘breakers’ or ‘teasers’ in commercial TV news. Effective techniques keep viewers across commercial breaks.
An old trick is to show dramatic vision then write ‘what happens next?’ or ‘you won’t believe what happens next.” The viewer is often compelled to stay tuned…
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