doubleshot media

The reality of modern television news is that more mistakes will go to air. TV newsrooms must pump out more and more content with fewer people on staff, more pressure to be first to air, and less time for quality control.

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From a recent stint as Deputy News Director in an Australian commercial TV newsroom, I know first-hand the pressure to prevent errors in a news bulletin – and the embarrassment of letting mistakes slip through and go to air. It feels like being like a soccer goalkeeper trying to stop dozens of balls coming at you at the same time. While you’re busy preventing one error – another slips through.

By ‘dangerous’ errors – I mean errors that your viewers care about and may cause them to not trust and not watch your bulletin. There is a ‘spectrum of errors’ – many errors viewers will excuse – but…

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