Even in the rush of breaking news, you should pay attention to getting place names right.
Broadcast news has place name challenges:
- place names are said out loud by readers and reporters – so you have to be careful with pronunciation
- in TV, place names are read with the eye on the screen – so you have to be careful with spellings in graphics and strap-lines and supers
- news is a highly mobile career where ‘workers’ move to new markets with place names they are unfamiliar with.
For example: I live and work in Brisbane, Australia – where Brisbane is pronounced
When I visit the San Francisco area, I’m amused to see signs for ‘their Brisbane‘ – pronounced Bris-bAYne.
This week, a smart reporter I work with was wise to ask how to pronounce the suburb Alderley – is it AL-derly or ORlderley. The correct…
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