Bard of Breaking News (Breaking Bard)

Here’s a hot writing tip that will help your words sizzle!


It’s a simple technique borrowed from The Bard – to make the audience ‘feel’ by adding heat (or cold) to your words.

Shakespeare is credited with inventing (or popularising) hundreds of words and expressions we use today.

including: hot-blooded and cold-blooded.(KING JOHN, ACT III, SCENE 1 –  Thou cold-blooded slave…)

He would often take existing words and combine them to create new expressions.

Now I understand a journalist’s job is not to invent new words (that’s for copywriters!) – but you can still use this ‘temperature tip’ to  replace bland words with warm-blooded or  cold-blooded ones make your writing more engaging and to help your audience ‘feel’ your words.

How often do we use cold-blooded to describe a crime – especially a murder or killing?

This week I subbed a story about a hot-headed violent generation.

TB headline technique


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