Different broadcast news writers have different techniques – often based on how they were taught.
“Friends, Romans, countrymen – lend me your ears…”
One valuable ‘trick’ I was taught that I use and pass on to learning writers is:
Try to make sure the first few words of a news story catch the ear and interest of a listener or viewer.
Here’s a simple of example of a sub this week that applied this technique.
As story started with the words: University research…
So many stories start with words like new research or a new study.. yada yada yada.
I prefer to start with what the new study says…especially the bit of most interest to the audience.
I tweaked it so the sentence started with two word I thought were more exciting than university research – cheap alcohol
The university research bit came later – AFTER the more audience-interest element…
View original post 129 more words