This simple ‘flip’ technique will help you write more exciting breaking news.
One of my jobs is to sub-edit TV news updates. As well as looking for errors – I look for boring words and try to ‘spice them up’.
One simple technique I used this week was ‘the flip and spice’.
The update writer wrote – questions asked about…
We spiced this up:
flipping to the opposite of questions – answers
and also spiced up: asked – became demanded
So, questioned asked became answers demanded
Do you think that sounds more exciting and active and urgent?
So look for boring words in your writing and demand a more exciting way to express them!
One easy and fast way – it to use the old ‘flip technique’.