This simple ‘flip’ technique will help you write more exciting breaking news.



One of my jobs is to sub-edit  TV news updates. As well as looking for errors – I look for boring words and try to ‘spice them up’.

One simple technique I used this week was ‘the flip and spice’.

The update writer wrote – questions asked about…

We spiced this up:

flipping to the opposite of questionsanswers

and also spiced up: asked – became demanded

So, questioned asked became answers demanded

Do you think that sounds more exciting and active and urgent?

So look for boring words in your writing and demand a more exciting way to express them!

One easy and fast way – it to use the old ‘flip technique’.















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