Here’s a hot writing tip that will help your words sizzle!
It’s a simple technique borrowed from The Bard – to make the audience ‘feel’ by adding heat (or cold) to your words.
Shakespeare is credited with inventing (or popularising) hundreds of words and expressions we use today.
including: hot-blooded and cold-blooded.(KING JOHN, ACT III, SCENE 1 – Thou cold-blooded slave…)
He would often take existing words and combine them to create new expressions.
Now I understand a journalist’s job is not to invent new words (that’s for copywriters!) – but you can still use this ‘temperature tip’ to replace bland words with warm-blooded or cold-blooded ones make your writing more engaging and to help your audience ‘feel’ your words.
How often do we use cold-blooded to describe a crime – especially a murder or killing?
This week I subbed a story about a hot-headed violent generation.
Other newsy examples include:
…feeling the heat
the battle heats up
getting the cold shoulder
in hot water
an icy reception
a warm welcome
a luke-warm response
To get technical – people experience the world through their senses and words (heard or read) can trigger ‘sense memories’ and make your audience ‘feel’ your words.
Hi, I’m a ‘word nerd’ and I’m lucky to make a living from doing what I love – writing, sub-editing, and teaching others how to write, Yes, I’m a ‘Shakespeare and Hemingway and Kerouac nerd’ – but hey, this nerdiness and knowledge comes in handy – even in the busy world of breaking news!